Start with customer language
List the questions people ask before contacting you. Give your main services dedicated, useful pages. Use the terms your customers actually use, with a natural title and a description that explains what someone will find. Repeating a keyword is no substitute for a helpful answer.
Get the technical basics right
Check that important pages can be reached through internal links. Fix broken links, organise headings and write meaningful image descriptions. Compress images and review your mobile layout. A sitemap helps document the pages you want search engines to discover.
Make local information consistent
For a business serving Asse, Brussels or elsewhere in Belgium, clearly explain where you work. Keep your contact details consistent with your Google Business Profile. Add useful local context instead of producing nearly identical pages for every nearby town.
Measure the useful outcomes
Review search queries and page performance in Google Search Console. Look at relevant inquiries as well as visits. Improving search visibility takes continued work; review the pages that are useful to customers and update them when your services change.