Be recognisable
Use a consistent approach to typography, colour and imagery. Your services, project pages and contact form should feel like parts of the same business. Consistency lets visitors focus on the content instead of learning a new interface on every page.
Respect people’s time
Keep the navigation short and descriptive. Explain what you do before asking someone to contact you. Make essential information easy to find and use clear labels for the next step. Check the experience on a small screen and with a keyboard.
Show work honestly
Real project images are more useful than generic agency stock. Explain what you made and separate client work from creative experiments. Use testimonials or results only when they are genuine and you have permission to publish them.
Let the details reinforce the message
Working links, readable text and a clear response after submitting a form all help. Make contact and privacy information easy to reach. Design builds trust when the experience follows through on the promises your words make.